PRODUCTS THAT SMELL NICE ARE MORE EFFECTIVE… Although scent may seem inconsequential for skin care, it’s actually a very important aspect, beyond just basic enjoyment. The reason being that many consumers experience early onset of aging skin because they don’t use proper skincare on a regular enough basis...they simply forget to do it or don’t feel that it’s important enough. However, research in the last few decades has suggested that a big part of our behavior is based on habits. A habit emerges when we have a cue, perform a routine, and receive a reward. A...