We used to think it was the ideal way of ‘LOOKING HEALTHY’…you know, that 'HEALTHY GLOW', right?! Remember back in time when the rich never went outside, and the most desired look was to be as PALE as possible. The ones with colour and a tan were the workers, because they were outside. Then it changed, and the desired look was to look tanned, because that was associated with those who could afford to take vacation and go somewhere warm! So, the rich were those who could travel to warm exotic locations and 'live the life of...