The changes in your skin that you may be noticing now that you are in your 40's are most likely due to perimenopause (or the years leading up to menopause), during which your estrogen levels begin to decrease. The result: skin becomes thin and loses its elasticity.

Your skincare routine now requires a more comprehensive approach to address these  signs of aging that become more pronounced during this decade. Here's a skincare routine tailored for people in their 40s:

1. Cleansing: Cleanse your skin twice a day with with Enzyme Cleanser. A hydrating cleanser that removes impurities and maintains a clean canvas for skincare products. Avoid harsh cleansers that can strip the skin of its natural oils, which become increasingly important for hydration as you age.

2. Exfoliation: Exfoliate your skin 2-3 times a week to promote cell turnover and improve skin texture.  Use Exfoliating MicroPeel Creme to gently exfoliate your skin. Exfoliation also helps enhance the penetration of other skincare products.

3. Moisturizing: Hydrate your skin with a rich, nourishing moisturizer and hyaluronic acid both morning and night to replenish moisture and improve skin elasticity.  Use Copper + CO-Enzyme Q10 Mineral Moisturizer with anti-aging ingredients algae, peptides, and ceramides to help plump and firm the skin along with Hydro Boost - 100% Hyaluronic Acid to prevent dryness and dehydration. 

4. Sun Protection: Protect your skin from further sun damage and prevent accelerated aging by applying Sun-Protect a broad-spectrum sunscreen with SPF 30 every morning. Reapply sunscreen throughout the day, especially if you spend extended time outdoors.

5. Anti-Aging Serums: Incorporate potent anti-aging serums into your routine to target specific concerns such as fine lines, wrinkles, and age spots. Look for serums containing ingredients such as retinoids, vitamin C, and niacinamide, and peptides, which help stimulate collagen production and improve skin texture.

6. Eye Cream: Use a targeted eye cream to address signs of aging around the eyes, including crow's feet, under-eye wrinkles, dark circles, and puffiness.  3+ Complex Eye Cream has ingredients Vitamin K and antioxidants to keep the delicate skin around the eyes moisturized and protected.

7. Hydration Masks and Treatments:Treat your skin to hydrating masks once or twice a week to replenish moisture and revitalize dull, tired-looking skin. Avocado Pumpkin Revitalizing Mask has ingredients like pumpkin and avocado to help restore hydration and improve skin elasticity.

8. Retinol Treatments: Consider adding a retinol treatment to your nighttime skincare routine to promote cellular turnover, reduce the appearance of wrinkles, and improve skin texture and tone. Retinoid NITErepair - Skin Brightener is formulated with prescription Retinoid without irritation.  

9. Healthy Lifestyle Habits: Maintain a healthy lifestyle by getting enough sleep, staying hydrated, eating a balanced diet rich in antioxidants, exercising regularly, managing stress levels, and avoiding smoking and excessive alcohol consumption. These habits can support overall skin health and contribute to a more youthful complexion.

By following this skincare routine and adopting healthy lifestyle habits, you can help address the signs of aging and maintain a healthy, radiant complexion in your 40s and beyond. Remember that consistency is key, so stick to your skincare regimen and be patient with the results. If you have specific concerns or conditions, consult with a dermatologist for personalized recommendations.